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OUR STORY SO FAR

From its origins in the Cotswold hills, Raging Bull has continued to grow from strength to strength

"Success is a journey, not a destination."
Success is a journey, not a destination.

The Man, The Legend

When Phil Vickery was thinking about what to call his fledgling sportswear company, Raging Bull was a clear and obvious choice.

The moniker he acquired in the early part of his rugby career, it was Sir Clive Woodward who commented that Phil played the game with ferocity and courage, remaining his nickname to this day.

Strong and distinctive with a clear sense of identity, it is a powerful and positive brand name that continues to represent our brand and founder.

The man, the legend
The man, the legend

From Humble Beginnings

Born in 2003 after England’s World Cup win, Raging Bull was conceived as a sportswear brand supplying playing kits to grassroots rugby clubs.

In 2007 we moved into the lifestyle sector, building a brand around high-quality design led clothing, whilst maintaining our provision of good value for money.

Phil’s ambition was to have a brand that fit everyone on the rugby field, from the number 10 to the scrum, and our inclusive range of sizes has become a core aspect of who Raging Bull is as a brand.

Where We Are Now

Since its launch, Raging Bull has become an established lifestyle brand, with customers across the globe who are attracted to our focus on quality and timeless style.

Growing from our own website and stores, Raging Bull have now cultivated working relationships with numerous other high-end brands, such as Next, Debenhams, and most recently John Lewis. We believe that only the best will do and continue to always design with the best quality materials for all seasons and activities.

Strong and distinctive with a clear sense of identity, it is a powerful and positive brand name that continues to represent our brand and founder.

The man, the legend

Our Values

In keeping with Phil’s philosophies on the pitch, integrity, pride, and passion are the pillars on which everything we do is built.

Integrity

Integrity

We remain committed to the highest levels of customer satisfaction.

Pride

Pride

Quality and longevity are at the centre of everything we do.

Passion

Passion

We are dedicated to constantly improving our products and finding new ways to reduce our impact on the planet.

The Future

"Success is a journey, not a destination."

As the story advances, sustainability and improvements to quality and fit remain at the forefront of our ethos. With new collections like our activewear and seasonal updates, as well as growth for womens and kidswear, Raging Bull continues to grow and establish itself on the world stage.

We are not there yet but are pushing forward with steps to reduce the footprints we leave on the environment, creating sustainable habits for the future.

Raging Bull endeavour to be one of the best Sporting Heritage lifestyle brands in the world and we welcome you on our journey.